2015 was a big year in terms of investor flows into the industry. 2016 promises to be another big year for business. Retail flows momentum should continue to be strong as traditional investment avenues lose their charm
Technology advances in 2016 will help significantly expand the reach of the MF industry in 2016. E-KYC is going to be a game changing introduction in this context.
Distributors should embrace technology, not just to serve existing clients, but to tap into markets beyond their home base, where they have friends, family and other connections.
Amidst robust growth, a key challenge continues to be poor penetration, and one of the biggest issues we need to overcome is to explain to investors that mutual funds are not just about equity markets, but are geared to offer a wide variety of solutions, for diverse needs.
L&T MF's focus in 2016 will continue to be on investor education, branch expansion in B-15 towns and doubling its SIP book.