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I dont know why every serious AMC doesnt have their own app like ICICI. Ipru touch is far better than any other online transaction platform. Request all serious AMCs to build an app like ICICI. It will be a game changer for MFDs.
Really futursitic step taken by I Pru AMC. Thanks to entire I Pru AMC team to take this step to simplify the process.
While this technology is not new, adoption of the same within the existing MF framework is revolutionary. Kudos to both the I-Pru team as well as SEBI for enabling this