Win-win solution for distributors and investors
Aditya Birla Sun Life AMC launches
Bal Bhavishya Yojana
NFO Period: Jan 22 – Feb 5, 2019
The welcome yet nascent trend of naming MF products in Hindi for wider understanding and appeal has got a big push with industry major Aditya Birla Sun Life launching its Bal Bhavishya Yojana. “Bal Bhavishya Yojana” speaks directly to the consumer, addressing a core need, in a language that a vast part of our country is more comfortable with, than English.
The fund itself packs in a number of features that encourage long term savings, yet offer flexibility where needed:
Distributors are increasingly taking to goal based selling to strengthen their client relationships, get their customers into disciplined long term investment strategies and at the same time build long term sticky assets for themselves. In such an environment, a product like ABSL Bal Bhavishya Yojana is a truly handy solution – one that enables distributors to engage in meaningful, goal based conversations with their clients, help them plan and leverage the flexibility of the product, put their clients on the road to realizing the dreams and aspirations of their children, and build their own AuM with genuinely long term assets.
Click on image below to download investor communication on ABSL Bal Bhavishya Yojana
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