Powerful idea for every IFA association in the country
K S Rao
Head – Investor Education & Distributor Development
Aditya Birla Sun Life AMC
As our industry grows in size, so must the scale of our ideas and thoughts. And so must the effort to make these ideas into wonderful realities. I want to share one such thought that we at ABSL embarked on 3 years ago – our Nivesh Mahakumbhs – and in particular, the latest one in Indore.
Can you imagine a mutual fund awareness event that excites an entire city and results in a packed stadium full of attendees? An event where several hundred had to be turned away as the seating capacity had already been reached? An event that created perhaps as much buzz as a Bollywood show coming to town or a cricket match being played in the city?
Here’s what the power of a big idea and its excellent execution can do:
Jam packed stadium at Indore – no, it wasn’t a cricket match – it was a Nivesh Mahakumbh!
A.Balasubramaniam and K.S.Rao address a gathering of over 5,600 prospective investors
Our Nivesh Mahakumbh in Indore in September 2018 was attended by over 5600 prospective investors – the largest gathering for a mutual fund awareness event in the country so far. This outcome was a result of excellent coordination and team work with the IFA community in Indore, spearheaded by Insurance & Investment Advisors Association, Indore.
What is really useful for every IFA association in the country to note is the effort put in by IIAA to achieve this historic milestone. Let’s hear it from the horse’s mouth – from Rajesh Kulwal, President of IIAA, Indore:
Friends, I am sure you will agree with me that what Rajeshji has described is a truly amazing execution of a powerful idea. Think of the number of leads that every IFA in Indore would have on his plate at the end of this great initiative. And think of the benefit to thousands of investors, to have an opportunity to reinforce the simple steps to wealth creation and cut out the noise and avoidable confusion that market volatility brings with it.
Our journey of Nivesh Mahakumbhs will continue rolling out across the country. I would like to use this opportunity to urge every IFA association to emulate and build on the great partnership we had with IIAA, Indore to create magic in your own cities.
Our teams will be reaching out to you in all the cities where we are planning our Nivesh Mahakumbhs. We have already lined up next Nivesh Mahakumbh’s in 3 cities (Bhopal, Kolkata, Coimbatore). Let us work together to fill many more stadiums with eager investors, to quench their thirst for wealth knowledge and to lay the foundations for the next leg of growth for all of us – through informed investors and empowered distributors.
We look forward to support you in the mission to create wealth for millions of investors with right wealth of information & knowledge. I would like to sign off this note to my distributor friends by wishing each one of you and your families a very Happy Diwali and a prosperous year ahead!
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