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Brand is the total sum of your customer's experience and happens in every small step, the model you use, the process, the quality and service.
Get operation process in place so that customers can experience value and a distinct experience. Get a uniform logo that is on all areas of communication.
When under budget, do a cost benefit analysis before marketing. Look at different venues where you can pass leaflets like a golf course or a food festival.
Be creative and useful with your gifting. Execs keep small diary to take notes and this can be a useful gift. Where possible, make gifting ideas personalized.
