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Sapient's marketing experience: the flops & the hitsAmit Bivalkar, Sapient Wealth, Pune

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Key Take-Aways
  • Search engine optimization concept didn't really gain any traction in the bottom line. With twitter bursts, facebook bursts and linkedln bursts, there are lot of likes but no traction.

  • Market around a concept like beating inflation and use simple language in your advertising. Time your advertising such as tax season.

  • Advertising on back of autos for NFOs can be very cost effective. Not all advertising has to be very expensive.

  • Community based targeting where you can reach to them in vernacular language and investing time into building relationships over a period of time can yield results.

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Comments Posted
Mohsin Bijepuri ARN NO :33913 CHENNAI, 09 Apr 2018

Thanks Mr.Amit Biwalkar. Its always a pleasure listening to you from the stage and from your interviews. This WealthForumTV interview has thrown up some excellent ideas. Thanks a ton Bro.

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