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My BIG IdeaChokkalingam Palaniappan, Chennai

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Key Take-Aways
  • Writing articles related to mutual fund area in the local magazines, newspapers and TV channels created public exposure and helped grow our business.

  • Our values and how we work with clients -- honesty, trust, unbiased opinion and advice -- has helped us to generate business.

  • Going forward, looking at strengthening online presence such as through videos is a focus. Offering pure financial services by registering with SEBI than just offering transaction services is a focus.

  • Also preparing for launch of new products such as ETF is a focus going forward.

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