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India has the highest savings rate but when it comes to mutual funds, it is still under penetrated. Financial literacy in our country is only at 24%.
Dug deep to find out why people are hesitant to invest; found that people are afraid to jump into anything they don't understand. Jargon, numbers and complexity around financial products stops many.
Focused on simplifying finance and investments, spread financial literacy. Removing jargon, numbers and complexity during communication. Using technology and online platform as an enabler to reach out.
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