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My BIG IdeaCol. Sanjeev Govila, Delhi

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Key Take-Aways
  • Served in the army for 27 years and wanted to set up a financial services company that caters only for armed forces.

  • Clients are only officers, their parents and their children. Only civilians we take are widows. Our aim is to be big fish in small pond.

  • Going forward: to expand services to jawans. Aim to reach jawans through financial literacy IAPs even in remote areas. Utilizing technology to update and optimize our existing services.

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