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Segmenting the business into clients types and developing a niche focus has really spurred growth. The segments are: doctors, celebrities, corporate execs, business owners.
Niche focus has helped build our brand and led to more referrals within the doctors fraternity. Helping doctors with services like help in setting up the hospital has set us apart.
Beyond the niche focus, investing in technology and people to deliver a seamless experience has helped us tremendously.
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