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Subir's strategy to crack the doctors segmentSubir Jha, BuckSpeak, Hyderabad

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Key Take-Aways
  • Use your past experience with former clients to build a segmented approach as you learn from their lives and their needs. Be willing to spot opportunities to market yourself and build visibility in that segment.

  • With segmented client approach, learn about the industry, the dynamics of their profession and how you can add financial value to their lives.

  • A segmented approach can take time to convert and so patience is key. However, tight knit community means once credibility and trust is established, it leads to multiple referrals.

  • Be willing to partner with associated organizations to organize events related to that client segment to build visibility.

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