The magic number of IFA business is 600

Brijesh Dalmia, Dalmia Advisory, Kolkata

In the latest edition of his Masterstroke series of videos, Brijesh explains in 2 minutes the math involved in building a successful IFA business - and the importance of the number 600 in this effort. As you progress from cold calling in your initial days to seeking referrals from your early customers and finally to getting referrals without seeking, you will see varying conversion rates. Brijesh takes you through what to expect at each stage and therefore how many prospects you need to meet in order to hit a steady state finally of 200 active clients - which he says is the foundation of a successful and sustainable IFA business model.

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