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Growing need for investors who want a smoother journey in the form of dynamic asset allocation products or some other model. The need comes from investors wanting lower volatility.
Investors having a need for lower volatility and smoother journey is quite large especially in the hinterland of India and many are first time investors. It is unique to India in that it is very retail.
Challenge is on communication so that investor are not disappointed. Because asset allocation is dynamic, it can be difficult to assess the fund's return in comparison to another. It may be a better fit for informed investors.
Even when market has delivered very good returns in 5 years, there is still uncertainty over whether it will continue and when to invest.
