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Goa IFAs discuss marketing strategies to raise visibilityGoa Marketing Wiz Panel,

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Key Take-Aways
  • Many IAPs don't yield any result as you call existing clients to fill the room. Instead of an open IAP, do focused IAP such as a small group in office which yields better results and new clients.

  • Expand team and knowledge. Leverage facebook and other social media to establish your presence.

  • Can use hoardings to ride on the mutual sahi hai wave and create awareness for your brand.

  • Gifts such as a shopping bag and information booklet on goal planning and new schemes for new clients as they onboard create brand value.

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