Banconus has grown rapidly to an AuM of Rs.380 crs in 13years, serving over 200 client families with a client facing team of 2partners, a six member back office and a more recent addition to the topmanagement team.
The firm has outgrown the modest size of Trichy and nowserves clients across South India and a few up north and overseas as well.
Rajee first focused on building client friendly processes,then launched herself into an extensive financial literacy campaign andfollowed that up with active media appearances – first ensuring capability toserve and then building the brand to bring customers to serve.
Even if MFD margins come down in the imminent round of TERrationalization, Rajee remains confident of growing her client base and AuMsizeably to ensure continued healthy business growth. In the 13 years ofBanconus, she has seen enough doomsday predictions on the fate of the MFDbusiness model to understand the merit of cutting out all the noise andfocusing on the controllables – client service and new client acquisition.
Scalable processes, strong referrals from happy clients,ability to serve clients across India and growing brand recognition all augurwell for continued rapid growth of Banconus in the years ahead - irrespectiveof regulatory twists and turns that Rajee says happen every 2 years, and willlikely continue happening at the same frequency going forward as well.