Canara Robeco’s decision to launch its Multi Asset Allocation Fund is not driven out of a desire to participate in a Rs. 1 lakh crore product segment – its about meaningfully participating in expanding this product segment at least 10x to 20x its current size – which is the potential MAAFs can grow to in a country of savers.
CR’s new MAAF will endeavour to drive alpha through allocation as well as selection (stock picking). The equity portfolio will be focused, across cap sizes with material bet sizes for all stocks in the portfolio.
The fund house is reaching out via road shows to distributors across 150 cities and is providing all its distribution partners extensive support with marketing collaterals in vernacular languages to ensure investors imbibe the key features of the fund in the language of their choice.
While our industry has done a great job promoting SIPs, we still have some work to do to promote two other features equally vocally –STPs and SWPs. The power of 3S – SIPs, STPs and SWPs is such that we can offer any kind of tailored investment and cash flow solution to any kind of investor for any kind of needs.
When it comes to asset allocation funds like BAFs and MAAFs, building awareness of the power of SWPs to create tailored cash flow solutions can be a huge growth driver for the category.
CR’s sales team continues its efforts to promote Goal SIPs – which are now available on all exchange platforms too. Training initiatives focused on hybrids (Hybrid Specialists program) and more recently a MAAF focused program continue to be a key priority. Likewise, its growth focused training program – How to grow 50x – continues to be popular among MFDs.
Its recent launch of a monthly program called “Perspectives” has been well received by MFDs as it enables interaction with industry experts and leaders on different aspects of building successful businesses and serving investors better.