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Holding regular IAPs across the state of Bengal to increase financial literacy and awareness.
Success depends on discipline. From monthly IAPs, now conduct weekly or more IAPs in city as well as rural areas.
In a city IAP, maybe 50% have invested in mutual fund. In tier II, only 10% have invested in MFs.
Due to bad experiences with money laundering, many are wary of mutual funds. So education and awareness is really required for them to understand the differences and win confidence.
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