HSBC MF has launched a retirement planning oriented investor education initiative called #Retire To More.
The initiative seeks to change the entire discussion on retirement planning from a scarcity oriented to an abundance oriented mindset.
It taps into the financial freedom mindset that your postretirement phase in life is where you finally get to live your life on your terms, do the things you never got the time to do. Don’t just retire – retire to more in life.
Goal based planning with SIPs as the primary execution tool is the clear thrust of the educational outreach. However, as this campaign points out, it is the severely underutilized SIP top-up facility that can most easily unlock any investor’s desire to “Retire To More".
Most salaried investors get an annual increment. Their distributor/advisor must diarize the annual increment month and ensure to have a conversation around topping up their existing SIPs using some part of the increment.
Its always easier to top up on a SIP that you have already committed to. It would be even more easy to get a SIP top-up in place if their guide takes the effort of quantifying what more the investor can achieve in their retirement years with that one decision to top-up an SIP.
Imagine being able to showcase to your client that a SIP top-up they do today will help the investor take two instead of one annual vacations.
HSBC MF has put together a variety of educational materials from infographics to blog posts to a retirement guide and a comprehensive power point presentation – all of which distributors can use in their on-ground IAPs as well as in emailing to their clients and prospects.
Today, 11% of India’s population is over 60 years of age. In 25 years from now, that number will be over 20%. We are witnessing an unprecedented increase in number of senior citizens and with medical science continuing to make path breaking progress, longevity of life will keep increasing.
This presents a multi decade growth opportunity to distributors and advisors. Use the messages and collaterals from #Retire To More to help clients plan for abundant retirements and build for yourselves robust and rapidly growing businesses.