Union MF has launched a refreshingly different investor education campaign titled “Tukka Nahin, tareeka chahiye”, with its first video of the series conveying the benefits of asset allocation in a manner that almost every Indian will readily relate to.
Use of an Indian Idol style format and a direct swipe at our penchant for finding winners rather than making the best use of a team approach helps this video deliver a simple yet strong message quite effectively.
This is the start of what Raj says will be a 6-9 month campaign. Expect the campaign to follow through on its curiosity-inducing title, with impactful messages that highlight the “tukkas” investors often fall prey to and show them simple “tareekas” to adopt to invest successfully.
Raj requests strong and active participation from all distributors and advisors to take this and follow up messages from this campaign to all your investors and prospects.
In the midst of information overload where byte sized info clips often mislead rather than guide, it is imperative for all responsible players in the MF ecosystem to encourage investors not to fall prey to info clips but try instead to glean insights from more experienced sources.
More information on the campaign and the video available here: https://www.tukkanahitareekachahiye.com/