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Women investors strive to be financially independent and financially literate. It is the lack of knowledge that make women risk averse but they handle volatility better than men when they have knowledge.
Women are lot more data rational and do not make investment decisions on a whim. Instead, they require lot of details about the product before they commit.
Women tend to be more long-term investors and have a more disciplined approach. They also have a more rational approach rather than emotional when it prioritizing goals.
While men approach markets with return maximization approach, women want risk minimization.
Women are not necessarily risk averse but see the future with more caution than men. So, women see needs for emergency funds and life insurance to handle unexpected setbacks.
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