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Culturally, we are taught to be risk averse and invest in products like FD and gold where the intention is to preserve capital.
Understand there is a difference between risk averse and risk aware.
With risk aware, investors know that no risk can be avoided and make contigency plans to manage risk. It is like taking an umbrella with you during rainy season.
Being risk aware will help investors buy the right products and create wealth.
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