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Understanding and engaging women investorsZiauddin Khan, Omega Financial, Bhilal

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Key Take-Aways
  • Have a clear vision and mandate for the initiative, the target audience and what you would like the target audience to get out of the initiative.

  • To continue the initiative, research about what information the investors would like to know. Each initiative needs to be fresh and maintain consistency of content.

  • Be patient and committed with your initiatives and you will reap results in time. Initiatives can result in stronger relationships and increased trust factor leading to increased wallet share.

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