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IFAs share strategy to activate inactive clientsChennai Distributors & Advisors Round Table,

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Key Take-Aways
  • Tighten up the process for fund selection and keep it like a menu card that all employees have basic information on that they can make recommendations. Don't change fund selection impulsively.

  • Having an app is a must to cater to net savvy under 35 age clients -- allows them to track portfolio, regular info gives a feel of being in touch with advisor, makes them feel safe about their money.

  • The over 35 age clients want to meet in person and have regular conversations. Hire recent MBA grads to cater to inactive clients. Give salary + incentives to make clients active. You cannot do all job alone.

  • 90-10 formula -- while 10% will give you regular business, 90% will give you occasional business. So hire people to make that 90% active again. What you can delegate, you need to be able to delegate.

  • Interaction time is a big challenge but the time has come down because of increased investor awareness. KYC and compliance issues continue to take up time and is also a challenge.

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Comments Posted
Mali Amol Balu ARN NO :Latur Latur, 29 Jan 2018

I am intereste....

Dashrath Dass Bajaj ARN NO :ARN - 19896 Kanpur, 26 Jan 2018

A VERY GOOD MOVE. SUCH SORT OF ACTIVITIES ARE REQUIRED TO BE STARTED AT ALL CITIES OF THE COUNTRY. AMCs SHOULD COME FORWARD TO ARRANGE SUCH ROUND TABLE MEETINGS. THIS WILL HELP SMALL INVESTORS AND ALSO NEW CLIENTS WOULD BE ADDED.

p krishna mohan gupta ARN NO :56266 secunderabad, 26 Jan 2018

useful interations. assigning in active clients to support staff to handle and make them live is very much useful.

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